11.19.2010

typeONE: poster iterations round two





















with this round of iterations, i feel like visually the poster really came together. the inclusion of the pattern in the swirls added texture and interest, as well as conveying more of a stylized magical experience. i think the shape of the ship is way more fun and less generic...  lends a slight retro feel i was hoping to get. type was a bit of a struggle, because the slogan (which i like) is a bit wordy. with so many shifts in scale (to emphasize hierarchy) it was difficult to get the form to...  lock into place.

post-critique, i'm moving forward with the blue poster's color palette, the red poster's general composition, the staggered idea of the red poster's type composition, and the typefaces in the red, purple and blue posters.

No comments:

Post a Comment